What is Domain Tasting and Is there any use of it for SEO

Curious to know what Domain Tasting is? Want to know if it helps SEO? You’re in the right place. This post covers domain tasting concepts, pros, cons and its impact on SEO. Learn how to detect domain tasting activities and gain from it to improve SEO.


Domain tasting is a practice used by some SEO professionals. It involves registering a domain name, then canceling it within a grace period to avoid costs. This trial period helps website owners decide which domains to invest in. It’s a cost-effective strategy for optimizing online presence. 

It’s like going to the supermarket, tasting every sample, then deciding if you want to buy anything. Except with domain tasting, only disappointment can be tasted!


What is domain tasting? 

Domain tasting is the art of registering numerous domains to assess their potential. It involves briefly registering a domain and monitoring the traffic and income generated during the ‘grace period’. This helps domain owners evaluate if the domain has value before long-term registration. 

During the grace period, domain owners can assess the profitability without costs. They analyze the amount of traffic, click-through rates, and revenue earned from ads on the website. This helps them decide if it is worth investing in the domain or if it should be released. 

The practice of domain tasting involves exploiting ICANN’s policy. This allows registrants to cancel a newly registered domain within a set timeframe without paying for it. Sadly, people have abused this by registering many domains purely for testing or to gain from ad placements during the grace period. 

Some people feel that domain tasting provides helpful insights into potential niche markets or emerging trends. On the other hand, some view it as unethical and harmful to legitimate online businesses. So, ICANN brought in measures in 2008 to reduce this practice. 

Though its prevalence has dropped, traces of domain tasting still exist in modern online practices. It serves as a reminder of how technology and policy have grown to guarantee fair practices in the digital world. 

Domain Tasting: How to? 

  1. Select a domain registrar.
  2. Look for available domains that fit your brand or niche.
  3. Use an HTML template to create a temporary website for the domain.
  4. Track the website’s performance. This includes analytics data and user feedback.
  5. Decide whether to keep or release the domain.
  6. Know the details of domain tasting. It can help optimize SEO.
  7. Include relevant keywords and engaging content in the temporary website.
  8. Get useful data during testing.
  9. Domain tasting can help SEO, but it’s like dipping a toe in soup to taste it. 

Is there any use of Domain Tasting for SEO? 

Domain Tasting was once used to increase SEO rankings, but today it has little value. Changes in search engine algorithms and best practices have made it irrelevant. Google took action to stop Domain Tasting abuse, making it a useless SEO strategy. Now, brands focus on creating quality content and organic link-building to optimize their websites. 

However, in some scenarios or niche markets, a temporary domain can be beneficial. 

Search Engine Journal reports that Domain Tasting was used to evaluate keyword-rich domains before buying them for SEO. 

Bottom line: Domain Tasting is like the Invisible Man of SEO – misleading, ineffective, and tasteless! 



Domain Tasting: Useless for SEO? 


Domain tasting was once popular. But now, ICANN has imposed fees and regulations. This makes it impossible for domain tasters to exploit the system. Thus, it’s useless for SEO. 

Unique Details 

Some say domain tasting can still be helpful. It can help you spot high-ranking domains before buying. But its SEO impact is minimal. 

True Fact 

John Mueller from Google says domain tasting is outdated. It won’t help your search rankings.